How will digital marketing change in 2021?
There is always a huge interest in digital marketing trends and innovation in marketing at the beginning of 2021. While us reviewing the innovation in digital marketing, technology, and their related platforms for the year ahead can help marketers to identify new opportunities. Most of the customers preferred a flexible and comfortable lifestyle in their work and also in their habitats. This brings digital marketing more trending in this world. The trends like automation, personal smart technology tools, AI, and voice activations.
The ongoing COVID-19 pandemic, the Digital platform is the only the strongest, most powerful tools and services survive. Marketers and consumers are living their lives online now. More than ever as the outbreak has forced them to work from home, keep the social distance, and generally avoid one another. The customer responses to COVID-19 have given us some insights into the marketing trends that are working in a new form. The retail landscape has dramatically transformed, with customers forging new shopping habits and picking the new brands.
Undoubtedly, we can say digital marketing has taken major strides during the pandemic as businesses leverage. AI and other advanced technologies enabled more personalization and make tools such as video advertising, voice-based search, and Google ads more useful for acquiring and retaining customers. As we move ahead with the times, digital marketing will be making inroads because a greater number of companies are expected to invest in it to retain existing customers, generate higher ROI, and for a quantum increase in sales and make a profit.
What is meant by Digital Marketing?
Digital marketing, also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a different marketing channel.
What are the top trends in digital marketing for 2021?
What are the key digital marketing trends for 2021 that bring your business needs to engage and retain current customers and generate more traffic, leads, and revenue?. We’ve identified eight areas where should you invest their time and resources next year also. If you don’t know how to start, start here — because these industry trends might prove the best bang for your business’s marketing.
The Power of Voice Search
With improved voice search, consumers are simply saying what they want, from movie requests to directions. In fact, DVS Interactive reports that 20 percent of all mobile searches are done by voice.
Marketing strategies are adjusted to match this new type of search language. That means analyzing and understanding the difference between person-way a search is typed versus the way it is spoken.
Case in point: the way someone searches the weather. On Google, they might type in “weather in TVM, Kerala” but on voice, they’ll likely say “What is the weather in Trivandrum, Kerala?”
Developing SEO tactics that work with voice search is one of the most attractive things marketers need to consider to get ahead of the competition in 2021.
Visual Search
Visual search is growing as well in 2021. By using tools like Google Lens, Pinterest a consumer can search what they want to see—a visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products or view pinboards of related items. The image alt-text is taking on a whole new level of importance. Image SEO, marketers will need to improve image sitemaps for images being discovered by search engines. Marketers use descriptive filenames and captions tags for those images.
An estimates that by 2021, “Most of the commercial and e-commerce websites are redesigning their sites for the support visual and voice search and that will increase their digital commerce revenue by 30 percent.”
Pinterest’s Lens now recognizes that 2.5 billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. They introduced Pincodes, a QR code-type technology that enables you to find inspiration while you’re shopping or flipping through your favorites magazine.
Recent comments from several consumers say that they are already demanding the tool and they’re the savviest among us.
Smart digital marketers will keep tabs on both voice and visual search in 2021, and develop their SEO for both then will only they can survive in this field.
Programmatic Advertising
Programmatic advertising means, using AI to automate the ad buying process. So we can target more specific audiences. Real-time bidding is an example. It is a type of programmatic ad buying. This automation is much more efficient and fast, which means a higher conversion rate and lower customer acquisition costs.
Most search-driven manual advertising campaigns performance based on professional tools like the keyword, time of the day, and location. In a programmatic demand-side platform, we can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.
Here’s a quick look at how programmatic advertising works:
Social Media To Engage & Retain
We need to prepare more dedicated resources for social media marketing in 2021. Social media budgets accounted for 15% of total Indian marketing budgets during 2020. During the COVID-19 pandemic, marketers are increasingly making customer retention a main priority. This will continue well into 2021. The pandemic has dramatically increased the amount of time people spend online gradually. Which includes how they research products, brands, and organizations.
This consumer shift creates new opportunities and also a threat for marketers to increase their reach with new audiences and re-engage with long-time customers. A good social media marketer can develop a content plan, make regular posts, monitor and drive customer responses, interact and attract them to new business. If your small businessman, you have to add social media services to your marketing mix through different channels, now’s the time.
Video Marketing
Video marketing is one of the most important marketing trends today and likely for the next 5-10 years. These numbers show the importance of video marketing in digital platforms and strategies in 2021:
- 70% of consumers say that they have shared a brand’s through video.
- 72% of businesses say that video has improved their conversion rates.
- 52% of consumers say that watching product videos online makes them more confident in purchasing decisions.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing videos about a product or service.
And don’t think just a YouTube. There are plenty of platforms to drive higher engagement on video marketing. We can make a video post or start a live broadcast on Facebook, Instagram, or LinkedIn very easily.
If your site includes video, it’s 50 times more likely to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes those pages and makes videos higher in rankings.
One of the best things about video marketing is that we can easy to reformat your content. Imagine that if you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also:
- Get it transcribed so you will get a text version of the video.
- Publish that transcription on your blog under an embedded YouTube video for better ranking.
- Upload the raw videos with transcription as subtitles to Facebook videos get a much higher impression share and engagement than shared YouTube videos.
- Rip the audio alone and use it as a podcast episode of the blog
- Use video thumbnails in your email marketing campaigns and add the word “video” in subject lines increases open rates by 19%.
All-in on Google Listings and Local SEO
If you own a small business, The most important thing you can add your business to a local listing and kept current on various search platforms. That’s because for B2C businesses that draw customers primarily on a local level that gives you more advantage. The Google My Business listing provides valuable information about your hours, services, and geographical location, etc. It’s one of the key factors in search and business owners are often blown away to learn how many directories there are in that location or nearby.
One tip to implement today: It ensures you have a geographically defined service area within your local listings. It will help your business show up in “near me” searches based on your business type. That’s done because many search engines (especially Google) prioritize relevance in their search algorithms. It may also limit your business services in radius, but by doing so you’ll more deeply penetrate that market in search results. Keeping your listings updated also helps your customers to know of any changes in your hours, new product and service promotions, blogs, or any other information you would like to quickly convey.
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