Is Facebook Effective for Online Marketing?

Creating, running, and optimizing the business’s website is the most challenging task. It could be a user-friendly way to publishing the content that attracts and converts it into an audience. And it’s not enough to create and operate a website. You have to promote it and ensure that you have to be done on the right people and right content. Luckily, the age of social media is young, they can help you to market your business, and many social media marketing strategies share a common tactic: Facebook.

Facebook continues to be the champ of social media sites. More than just a meeting place for friends, FB has grown into a venue for businesses to market themselves through interaction with customers and self-promotion of their product.

Is Facebook Effective for Online Marketing?​

Facebook giant a social space with more than 1.49 billion daily active users. It is going to be incredibly effective that if you use it in the right way. Content Marketing Institute found that 84 percent of marketers use FB to distribute their content and promote their business, yet only 30 percent rate it as effective.

More than 2.8 billion people use the Facebook platform every single month. That’s a lot of potential eyeballs for every business. It is a place where you can leave cryptic comments on your vacation pics, also a place for audiences to connect with small and big businesses.

Whether you’re a big corporation or a small local. Facebook is a powerful marketing tool and it’s a great space to keep customers informed, develop brand identity, and broaden your reach to you’re business.

In fact that, two-thirds of Facebook users report visiting a local business FB Page at least once a week.

If you want to run a great marketing strategy on Facebook, increase engagement, and improve your effectiveness, here are five things you must remember: 

1. Humanize your business.

The content should be more about quality than quantity. More business-oriented networks like LinkedIn, Facebook gives you the natural opportunity to humanize your brand — so take advantage. If the company uses multidimensional by sharing employee-centric photos and other content that help’s you to reach more.

Take photos during breaks, company retreats, team-building events, happy hours, and more, and share them to paint a clear picture of your team and company profile that fosters employee engagement online. This will help to connect your audience with you on a personal level and also strengthen your relationships with you’re company and team members.

2. Include Facebook video whenever possible.

Visual content is highly shareable, which means you’re more likely to engage your audience that expands your reach. Videos are now conquering the digital world. Online video services from YouTube to Netflix and Hulu replace the traditional television, and Facebook is no stranger to this video domination.

In January 2021, Facebook reported 100 million hours of video watched per day, and with its introduction of Facebook Live. It offers brands more opportunities to engage followers directly via video content. Video marketing on FB with the help of video campaigns helps to gain more using the specialized targeted audience.

2. Include Facebook video whenever possible.

3.Define your Facebook audience.

To engage your audience effectively, you have to understand who you’re talking to first. Get to know who your target audience.

How old are your target followers? Where do they live? What kind of jobs do they have?

It’s also important things to understand the general demographics of Facebook users. Then, once you’ve got a sense of who actually is using the platform and how to connects your target customer, you can take a look at FB Audience Insights.

Facebook’s free, built-in Audience Insights tool will help you drill down into complete details about potential customers. You can use it to find information on things like Age, Gender, Education, Relationship status, Location, Language, Facebook usage, Past purchasing activities etc. After all, if you don’t have an idea about who you’re trying to reach, you’re unlikely to ever reach them.

4. Plan your content mix.

Determining the right mix, content takes trial and error, but a good rule of thumb is to use the “80-20 Rule”. That means using 80% of your posts to inform, educate and entertain, and the other 20% to promote your brand.

Instead of aim to provide value and build relationships with your followers. Give them content that they’ll enjoy regularly. They will be more open-minded to hearing about your products and services when you do bring them up 20% of the time.

Another one to help guide your content mix is the social media rule of thirds. Under this one-third of your content should share ideas and stories. One-third of your content should involve personal interactions with your followers and the rest of your content can promote your business.

The goal is to balance promotional material with value. Facebook punishes brands that push sales too hard. The algorithm is not for fans of self-promotions.  The platform wants to prioritize meaningful, engaging content… not just coupons. Once you’ve decided what to post and decided when to post it is your next step.

You can see some insight on engagement from Page Insights. But our research shows that the best time to post on Facebook is at 6:15 AM and 12:15 PM PST on weekdays.

5.Hosting Facebook Contests.

Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness. When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself. Business owners use the third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

There are plenty of paid tools to help to do this, as well as some of them are free ones. Short stack offers a number of free contest templates, as long your page 2,000 likes. Pagemodo also has a free option. Many third-party Facebook contest apps offer free versions.


The Internet is filled with people who want to know how to use Facebook for business. Facebook is a great tool to advertise, promote, and market your products, services, and organizations. Facebook is an excellent option for online marketing, the most valuable and profitable marketing channel for your business. Use a consistent Facebook marketing strategy to grow your business very well and attract more customers.


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